Matisyahu has used an online strategy to build real relationships as he tours across the country meeting fans. Sure, he uses Twitter and Facebook, but he also broadcasts live from his cell phone, he hosts a live chat each and every Thursday and he even finds photographers for some of his shows using Flickr.

Matisyahu has built a really diverse following online with weekly tour videos and it’s going so well he’s finding himself as part of the Olympic promotional engine for NBC.
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